Many Leeds United fans have been reacting on social media, after The Athletic’s Phil Hay shared that our charcoal-and-pink kit is the club’s most successful away strip ever.
United have a huge demand for replica versions of the jerseys worn by Marcelo Bielsa’s first-team with overall sales in excess of 110,000 this season, enough for the club to rank inside the country’s top ten.
Experts suggest the Whites may even rank inside the top-six, which would boost the value of our current deal with Kappa with Hay adding that the agreement struck in 2015 can generate around £2million a year depending on sales.
That figure is seen to be lucrative by Championship standards, but could be just a drop in the ocean of our rumoured imminent deal with Adidas, who are tipped to begin manufacturing our kits as of next season as the deal with Kappa expires this summer.
Do you love or hate the charcoal-and-pink kit?
Kappa came in for criticism on social media last summer when the charcoal-and-pink design was first revealed, with some fans dubbing the strip as ‘awful’ and ‘one of the worst’ we have had as a club – although there were a few who thought it was ‘great’.
The ‘great’ camp were clearly strong, with Hay noting that the design was our most successful away kit of all time.
Here are some of the messages shared as fans reacted to Hay’s post…
It’s clearly awesome
— Leeds Faithful (@MaynardM) January 30, 2020
Loved it! First kit I’ve bought in years! Also got the keeper kit last week as it’s the nicest keeper kit I’ve ever seen
— Kyle Graham (@KTG_1990) January 30, 2020
Kids and women love it to be fair, see it all over and even in the gym
— Kershaw (@DavidKershaw7) January 30, 2020
I don’t know why the controversy, it’s a superb kit
— Jono Bradley (@niijonodhg) January 30, 2020
Rate the 3rd kit the best out of all … its quality. They should wear it more.
— LEEDS UN1TED (@Lee05450143) January 30, 2020
I love mine!!
— Jo Bedford 🐾 (@El_Loco_Jo) January 30, 2020
But it’s not blue and yellow though Phil pic.twitter.com/cB2ev0X8SE
— Matthew Brewer (@mattbrew1992) January 30, 2020
Well that’s what a centenary season is all about ain’t it Phil, commercial success
— Max👨🏻🦯 (@AtypicalLeeds) January 30, 2020
I think it works well for males/females/whatever.
— Jean-Batesy-Augustin (@BatesyV3) January 30, 2020
In other Leeds United news, a rarely seen player has been offered a chance to leave Elland Road and join a Europa League outfit.