Leeds United are back in the big-time and it appears as if they’ll have a flashy new deal to go along with it.
The Yorkshire giants have been mooted with a change of kit manufacturer for quite some time and The Athletic’s Phil Hay has provided an encouraging update into the situation.
Speaking in a recent supporter Q&A session, he claimed that deal was “ready to go” ahead of their return to the Premier League, he said:
“Potentially. It’s basically ready to go.”
Earlier this year, the Daily Mail cited the move as “lucrative” whilst Football Insider claimed that it would be substantially more than the £2m-a-year they’ve been scooping from Kappa since 2015.
He also provided insight into the partnership with shirt sponsors 32Red, adding:
“[Angus] Kinnear said today that the value of shirt sponsorship could increase 10 fold after promotion. So they’ll either renegotiate 32 Red or get someone completely different. I suspect someone completely different.”
So aside from landing a stack of cash from winning the league, the Whites are set to see a further boost to their coffers through shirt deals and sales.
It’s certainly going to be a good way to kickstart summer from a Leeds perspective and it could well aid their budget substantially, just as long as Andrea Radrizzani, Victor Orta and Marcelo Bielsa have a good strategy in place.
They can’t afford to follow the path of Fulham and Villa in recent seasons.