Leeds have announced a lucrative new sponsorship deal with international media organisation Modern Times Group.
Simon Webster, the club’s head of Commercial, said: ‘This is an outstanding agreement for the club – and a true first in football.
‘The link up with Bet24 provides a lucrative and mutually beneficial partnership, but it is the additional support in key territories from the parent company MTG that sets this deal apart and underlines the growing support for the re-emergence of Leeds United. It is terrific that we continue to grow a family of partners who play an important role in helping the club back to the top.’
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